Top Tips on Cross Licensing & Monetization: Cultural Considerations in Asia Pac

The Global IP Exchange interviewed Steve Joroff, Director of APAC IP Licensing for IBM to get his top tips on cross licensing and monetization across Asia Pac. Download the Q&A to discover:
  • The main differences between cross licensing and the sale of IP in the US and Asia Pac and the reasons for these differences
  • How the cultural differences can affect this and how you can overcome this.
  • Top tips on how to have a successful IP monetization strategy 
  • The top trends to expect in 2016

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